"We will test consumer acceptance of practical action, welcomed the consumer" more home "Zhaorui Jie, general manager of Dazhong Electronics confidence on the low-cost operations," No matter what actions competitors, will be more than 60 large and medium % of the market to create "overwhelming" the price advantage, never let a consumer disappointment away! "
Week five, medium and large electrical appliances, "Low Competition" will grab! In addition to the cash straight down, the large and medium developed a complete system of promotions and incentives, with 20 million orders and millions of promotional resources to protect, to the overall
Home Appliances
Price of the product under the pressure of 15% -30%. The low-cost Competition 14:00 tomorrow night market will grab, and the preferential until Sunday.
Sized low prices reasonable consumption Return Weapon
Several times the capital of the home appliance chain stores, said that cheap, more than 60% of consumers will start to look for medium and large. Get a good reputation so perfect, thanks to the implementation of many years of large and medium "cheap tactics", and insisted on every dollar of savings for customers. Zhaorui Jie, general manager of Dazhong Electronics, said consumers have sharp eyes. As a business that allows consumers to choose you, or whether the price advantage
Service
Quality, must be real and unequivocal.
Trick 1?? Efforts to advance the promotion mix
Keywords: two billion big one, straight down the cash
Straight down, discount, gift, lucky draw to decide the buyers value ... ... medium and large pre-unique "benefits package" for the entire line down prices, setting off huge benefit climax. Medium and large variety of promotional activities designed is to enable consumers to enjoy more benefits. "To the large and medium sized purchase of stores in order to contrast the large and medium low-cost advantage, we encourage consumers to come to parity, eventually bought their own bed of roses electrical products." Zhao Ruijie said.
In this promotion, the medium and large cash offers straight down as the main mode, offers some more direct. Meanwhile, over 2,000 yuan to buy 200 straight down, sending the value of 488 yuan spree.
As the most attractive low-cost operation activities?? No shopping pumping
Car
, Judging from the issuance of raffle tickets, has caused concern about tens of thousands of consumers. Now consumers can visit any one medium and large stores in Beijing, do not need to win the Passat car shoppers will be able to participate in the raffle, medium and large companies will be November 15, 2009 in medium and large central
TV
Tower store at on-site lottery activities, Passat, "the mysterious owner of" visible.
Trick 2?? Hot weekend night market is more crazy
Keywords: limit buy, generous gifts
Compared to other home appliance chain stores, whether the scale of promotional efforts or
Sell
Duration, the value of the number of gifts, large and medium sized electrical appliance may Beijing night market deeper trust of consumers.
The activities of large and medium low Competition, Friday Night Market will be the activities of home appliances climax, from the afternoon until midnight, the whole category preferential attack at the same time. The face of sales off-season, medium and large active force, and to target low-cost Competition will be promoted on the market atmosphere reminder heat. After preliminary talks with the manufacturers of in-depth, medium and large joint force of various manufacturers stocking orders to two billion, the annual promotional resources on integration, and then put tens of millions of promotional gifts help out manufacturers, the home appliance prices down 15% -30 overall %.
As popular categories:
TV
Purchase a single product to send over 1,000 yuan, 600 yuan, 900 yuan over 3000 dollars to send (gifts section to reflect the form of gift card);
Mobile
, Digital, computer and other 3C products, purchased over 1,000 yuan, 900 yuan would send the bill, they also re-presented by different models
Fitting
Large packs to a maximum value of 488 yuan.
Trick 3?? Stores all over the capital's high-quality
Keywords: led shop, nearest
From the flagship store in the new live Hall tower,
We are high quality suppliers, our products such as
China vapour liquid separator ,
electrostatic separator Manufacturer for oversee buyer. To know more, please visits
metal separators.
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